O.C.E.A.N. Personality Traits
Openness (O)
Traits: Curious, imaginative, open to new experiences, creative, and intellectually adventurous
Marketing Insight: These customers crave innovation and novelty. They respond exceptionally well to unconventional branding, abstract visuals, and messages that emphasize exploration and discovery, such as "Explore the unknown" or "Break boundaries."
Ideal For: Tech startups, travel agencies, art brands, educational platforms, and any business positioning itself as innovative or cutting-edge.
Conscientiousness (C)
Traits: Organized, disciplined, detail-oriented, reliable, and goal-focused
Marketing Insight: They value quality, precision, and proven results. Win them over with data-driven testimonials, clear ROI explanations, detailed product specifications, and messages emphasizing reliability and long-term value.
Ideal For: B2B services, financial products, luxury goods, professional tools, insurance, and any service emphasizing quality and dependability.
Extraversion (E)
Traits: Outgoing, energetic, social, enthusiastic, and people-oriented
Marketing Insight: They're drawn to excitement, social proof, and community engagement. Use dynamic group photos/videos, social media integration, and compelling CTAs like "Join the movement!" or "Be part of something bigger."
Ideal For: Event brands, fitness clubs, social apps, entertainment, restaurants, and any business built around community and social experiences.
Agreeableness (A)
Traits: Empathetic, cooperative, trusting, compassionate, and harmony-seeking
Marketing Insight: They prioritize ethics, relationships, and emotional connections. Use heartwarming storytelling, showcase charity partnerships, emphasize customer care, and highlight how your brand makes a positive impact on others.
Ideal For: Nonprofits, healthcare, family-oriented brands, sustainable products, and any business emphasizing social responsibility and human connection.
Neuroticism (N)
Traits: Anxious, risk-averse, emotionally sensitive, security-focused, and cautious
Marketing Insight: They seek security, reassurance, and peace of mind. Highlight guarantees, safety features, customer support quality, risk mitigation, and provide clear, calming messaging that reduces anxiety and builds confidence.
Ideal For: Insurance companies, security systems, wellness products, financial planning, healthcare, and any service that provides safety, protection, or stress relief.